No! In Nature - NEDOVOLENÁ SKLÁDKA, 2020

No! In Nature by photographer Dereck Hard is an artistic campaign that highlights inappropriate outdoor behavior in collaboration with famous artists and athletes. This is a joint project between the photographer and Prague City Hall, specifically the Department of Environmental Protection. The artist warns about many hazards one may encounter in the nature. The photograph depicts Ben Cristovao, a Czech singer who represented the Czech Republic at the 2021 Eurovision, as a man littering the environment. The singer is an animal rights activist who advocates for the plastic bottle deposit.